Rationale for Website

To make my website, the program Dreamweaver was used and my website included the colors in my color scheme like it did with the advertisement and my space. First of all, there was repetition throughout the pages to make it look unified; the logo left hand corner, banner showing which page it is and the menu bar. Also the same font was used for the logo, banner and the menu bar which also contributes to my website being a unified website. The secondary pages are all aligned the same, and the same with the tertiary and primary pages to make the website look neater. For the menu bar, the pages which are clicked before, is set up so that it looks orange which also matches with my color scheme and makes the website less boring. On the home page, a candle is put up because the candle is basically the symbol for my company. For the gallery, the images are set up so that if you click them they enlarge. There is equal spacing on the sides (can’t see on the blog) which allows the website to look very comfortable space wise which is good for the people who use the website.

Website image

Gallo Nero Restaurant Space- Explanation

The space I have created for Gallo Nero was a two- floor restaurant. In the restaurant, the elements which are included are sofas and tables, counter, glass windows and doors, spiral staircase, chandelier, and wine rack. The colors are mostly red, orange, dark brown and light brown; this is my color scheme for Gallo Nero. On the table, the menu that I made for Gallo Nero is put. Also the floors are wooden which fits my color scheme and the restaurant. The chandeliers are put to make the restaurant look more luxurious and the windows and doors are glass/ transparent to attract people by allowing them to look in the restaurant and to also make the restaurant an open space.

Gallo Nero Restaurant Space

Final Logo Gallo Nero

Advertisement for Gallo Nero

Idpure magazine article- Onitsuka- Tiger in the soul

Written by: Aylin Sallin-Toker

Summary of the Article:

In Japan, Onitsuka Tiger offers a “beautiful roar”. This shoe company was found in 1949 and for the last 50 years, all they decided to concentrate on was technology rather than marketing. So, for the next 50 years the founder said that they will concentrate on marketing. This company first saw international success in the year 1951and an Ethiopian runner Abebe Bikila who ran bear foot accepted to wear this company’s shoe to continue in gold medal in 1964 and 1968 Olympic games. This became the symbol of the brand and signature. All that was missing from this company was strong marketing; there was a recent opening of the first Onitsuka Tiger Store in Switzerland.

Idpure magazine article- Retro- futurist photography

Written by: Joël Vacheron

Summary of the Article:

Photography is a “mirror of reality” and in terms of advertizing, it is defined as a “magnifying glass”. The meaning of photography can be defined as a “magnifying glass”. This is that photography enlarges at a certain time the trends and aspirations of a society. In numerous contemporary works, causes such as veiled references, discreet borrowings or vulgar plagiarism happen although the end product is different. This might be because of lack of originality or search for proficiency.

Retro- futurist esthetic is a period when there was Flash Gordon and Barbarella and when the nylon strings supporting the space ships were obviously visible. Retro-futurism isn’t represented in photography by an obvious way. It suggests the phoney and anachronic character of the universes created by advertising and some contemporary artists. Photographic retro-futurism shows heightened reality which doesn’t represent any particular period.

Idpure magazine article- Coarse Graphic Art

Written by: Joel Vacheron

Summary of the article:

This article was written by Joel Vacheron. The writer said that currently there are infinite numbers of graphic creations which interfere and damage the current graphic norms and the best or the favorite place for where to put this unauthorized graphic art is of course the internet. In this column of unauthorized graphic creation, there is a stable and repeating style and this is from the Hip Hop, RnB and Ragga universes. The idea of glittering letters and cars, and attractive girls are the elements which from this graphic art. In esthetics, the word ‘coarse’ includes productions which do not look back reflectively on discipline. This idea is graphically equivalent to the idea which the rappers have about these ‘bling bling’ universes. The laborious cut-outs, unlikely juxtapositions, large fonts with luminous brilliance have turned into visual codes of this idea. The writer at the end mentions that coarse art will always be a source of inspiration and this will be something which will continue to impact its influences in the future graphic arts and conventions.

Menu For Gallo Nero

Idpure magazine article- Cartoon Couture

Written by: Aylin Sallin-Toker

Summary of the article:

Sacha Roulet the writer of this article based her article on a specific person and she is Cari Mundane who is a Londoner and a designer. Her style is so unique that it surprised the audience who saw her pieces and that style is named “cassette playa”. This contains the idea of “do it yourself” or specifically, ‘if you want something done properly, do it yourself’. Also there is a concept called ‘nu-rave’ and this is the shortcut between the idea of ‘new-wave’ and there is a group which had launched this idea and this group called the Klaxons and they were styled by Cari Mundane. The word ‘nu-rave’ means everything- and-nothing, and ‘The only rule is that there is no rule. The mixture of styles- that’s the style.’ This is a concept where there is a mixture between reality and virtual. To summarize, this article is about a unique type of concept/idea created by Cari Mundane.

Idpure magazine article- Selective Utopia

Written by: Sacha Roulet

Summary of the article:

This article is written by Sacha Roulet and this person says that when design comes together with art, or when art is interpreted into certain designs, this can create a very impactful and memorable pieces. This tends to work most likely with cloth designs. Then the author lists some example of cases in which there were art interpreted into design or when the designer used an art piece as their model to design. In addition, in the new age, there are lots of uses of geometry to make the piece meaningful and this was evoked by painters such as Paul Laffoley and David Thorpe. There are shapes such as circles, triangles, squares and pentagrams that have symbolic value. Laffoley associated shapes with extremely hierarchical mysticism and Thrope said it was more like an ‘urban romantic utopia’. To summarize, most of this article was about geometry and art pieces being interpreted into design.

Logo 6 For Gallo Nero

Rationale for Advertisement

I have made an advertisement for an Italian restaurant Gallo Nero using a program named Photoshop. The main purpose of this was to sell the ‘idea’ that the restaurant has and in the case of Gallo Nero, it was home. Since the slogan of the company is ‘Come Home’ the advertisement had to show an image of home or to make the setting home. I have put a picture of a burning candle to advertise the restaurant and also to give the feel home since this makes the setting home and in addition, this was done to show warmth. Since I have learned that keeping the design simple is better than having too much context, the poster is very blank but shows all the ideas. In addition, using photoshop, the candle light was emphasized. The color scheme used for the company is yellow, red, orange, and brown which is included in the advertisement and in the menu. The colors are chosen so that it doesn’t hurt the audience’s eyes but the image that is on the advertisement would catch the reader’s eyes. The colors are supposed to match the colors scheme and show warmth and traditional. The font is a scrpit font, which fits the idea traditional, which the company has. In the logo, the same font is used because it is for repetition. With the positioning, the candle is aligned with the come home slogan and the logo is on the right bottom which is common in an advertisement. The candle is positioned on the left because according to the rule of thirds this is the place which helps getting the readers attention and the main picture is put on the left because mostly people read from left to right.

Don’t Be Afraid of Serif Fonts

Summary of the Article:

Typography is very important in web design however also the number of fonts you use is more important than the type of font you use. It was said by many other web design articles that sans-serif font is the best and general font you should use for building websites or in general. But, serif fonts can be attractive and does have advantages though it also has disadvantages.

The advantages of the serif fonts are:
- Since most of the websites use sans-serif, serif fonts can give a fresh and new look
- It helps the font stand out
- Serif fonts gives a web designer more to work with

The disadvantages of the serif fonts are:
- Serif fonts look terrible when they are italicized
- Serif fonts have worse readability when they are small
- The serif fonts have more of a personal or informative feel rather than a business feel.

Written by: David Rodriguez

Source From: http://www.wpdfd.com/issues/86/dont_be_afraid_of_serif_fonts/

Logo 5 For Gallo Nero

Logo 4 For Gallo Nero

Logo 3 For Gallo Nero

Logo 2 For Gallo Nero

Logo 1 For Gallo Nero

A Good Web Site Essentials

Summary of the Article:

Some website out in the web really is bad. This is because of poor design, layout and bad content and list. There are some basic fundamentals on creating a good website and they are:

- Title of the website is important because it decides whether you want to look at it or not.
- Content of the website is important because it brings guests back if the content is good and interesting
- Grammar and spelling is essential in a good website. Grammar or spelling mistakes makes the website not trustworthy
- Images and fonts are also important because the font and images decides whether the reader/audience’s eyes are going to be pleasant or not
- Page length is another essential. The content should be short and brief and it should only contain the main points. Audience gets bored of long web pages.
- Links should be made so that it is easy to access.

Source from:
http://www.selfseo.com/story-19541.php

Written by: Methyl Vizcarra

How NOT To Design a Logo

Summary of the Article

Definition of a logo: A logo’s design is for immediate recognition, admiration, loyalty, and an implied superiority. Logos are to indentify organizations and it is used for commerce, and economic entity.

There are some things which you shouldn’t do when you are designing a logo and they are:

1. Using logo design contests: the quality of the logo would be very bad and you wouldn’t want to use that logo.

2. Buying logo from logo businesses: like the logo design contests, the quality is far worse than you will expect.

3. Stock imagery: do not use stock imagery. Ensure that your logo is original.

4. Free Logo Makers: also stay away from free logo makers. The logo wouldn’t have a meaning to it.

5. Getting a design without feedback: ensure that you get feedback from clients, peers and stakeholders.

Source from: http://www.webdesignerdepot.com/2009/01/how-not-to-design-a-logo/

Written by: Jacob Cass for WDD

Gallo Nero Poster

Article: Nine Keys to an effective logo design

Summary of the Article:

There are 9 keys to an effective logo design and this is good for the business and for the company itself because the logo is like a face of the company.

1. Consistency
2. Memorability
3. Meaningfulness
4. Uniqueness
5. Professionalism
6. Timelessness
7. Contrast
8. Unity
9. Scalability

Writer: Erin Ferree
Source from: http://www.elf-design.com/article-9-Logo-Keys.html

5 Fonts for Gallo Nero

Top Ten Mistakes in Web Design

Summary of the article:
There are top 10 mistakes in web design which the writer thinks we shouldn’t make.
The top ten are:
1. Bad search: search engine has to be comfortable to use or it will hurt all users
2. PDF files for online reading: users hate PDF files because it breaks their flow and also it is different to a normal website so it is uncomfortable
3. Not changing the color of visited links: users might revisit the site that they found useful so it is good to change the color of visited links.
4. Non- scannable text: subheads, bulleted lists, highlighted keywords, short paragraphs, the inverted pyramid, a simple writing style, and de-fluffed language devoid of marketese. Use these to make your web look better.
5. Fixed Font size: 95% of the time fixed font size is tiny so change the font size so that it is legible.
6. Page Titles with Low Search Engine Visibility
7. Anything that looks like an Advertisement
8. Violating design conventions
9. Opening new browser windows: it is uncomfortable for the user if there are so many windows.
10. Not answering User’s questions

Source from: www.useit.com/alertbox/9605.html
Written by: Jakob Nielsen

What is branding?

What is Branding?

Branding is not only your logo but also your business name. Great names evoke intrigue, savvy and class, and tell customers a lot about who you are. When you begin the branding process, think first about your name. Next, envision an image that works with that name. Finally, create a byline, which is a short sentence that describes who you are or what you stand for. Here's an example. I named of one of my first coffee bars "Caffe Primavera." In Italian, "Primavera" means springtime. For my logo design I used a Corinthian column with a floral theme at its base, surrounded by two renaissance angels. The byline I chose was "Coffee delivered from heaven."
There are many examples of expired branding in the coffee world. Let's look at Seattle's Caffé D'arte (Italian for "coffee of art"). Its simple logo incorporates the company name and a cup in a design that uses traditional Italian colors. Its byline, "Taste the Difference," tells you a lot. It indicates this company has traditional Italian coffee and suggests it is a high quality product.
Another Seattle coffee company with impressive branding is Caffé Vita. Its logo design features an Italian clown holding a cup. The image is classy, whimsical and reminds me of Carnival in Venice, reinforcing the link to Italy, the Mecca of espresso. The company uses its name and branding in fun and unique ways, probably more so than any other company in the industry.Recently the company gave away black hats with an embroidered logo design that simply said "Caffé Vita." But for the younger crowd, as a very creative and unique promotion, the company created cheap black and white foam baseball hats that from a distance read "VITA SUCKS." Upon closer inspection, you could read small print that said, "VITA is great! What SUCKS is when you can't find any!

Summary of the article:
Branding is what represents your business itself. Branding is your business name. When you start a branding process there are 3 steps which you have to go through. They are:
1. Think about your name
2. Think of an image which matches the name you have chosen
3. Create a byline which is a short and powerful sentence which describes your business.

Written by: Bruce Milletto

Source: www.expresso101.com

Picture Position

- Rule of thirds:

Divide the page into 9 and the intersection between the lines or near the intersection of the lines is where you put your main subject.

- Positions of strength and weakness

The left side is giving a stronger impact to the audience compared to the right side because people tend to read from left side to the right side. 

Ten Tips on Writing for the Web

1. Use CSS to set your text at 10 or 12px, which is an optimum size for readability.
2. Use sans-serif text such as Verdana, Arial and Helvetica. You can specify "Verdana, Arial, Helvetica, sans-serif." as your font in CSS.
3. The maximum width for easy reading is 400 - 440 pixels. Use tables or CSS to control this.
4. Use absolute control of the width of the text columns. Set them so the lines of type run around 10 to 12 words per line.
5. Black text on a white ground is the easiest reading. Other colors tend to blur the text slightly because of anti-aliasing. However, a stark white background is hard on the eyes. Use an off-white (a very light grey), or an eggshell blue colored tile for your background. If you prefer to set a color, try pale khaki CCCC99
6. To relieve the denseness of continuous type, use headlines and subheads. Use bold ONLY for emphasis, such as in subheads. Text all in bold is fatiguing to read because the blackness of the letters begins leaving shadow trails. It is also confusing to text readers.
7. Add photos and illustrations to illuminate passages. Make sure you put a minimum of 20px space around your graphics to give them some breathing room.
8. Information is more easily retained in "clusters" which equal about a screen full in length at a time, and then broken by some type of graphic or change in structure. The change in structure could be no more than a bolded topic header or a drop cap or even the equivalent of a side bar with some information in it.
9. To relieve the monotony of text, pull out a paragraph to use as a side bar. Or, put a short description into a box with a link to "more"
10. Use bullets to ::reduce wasted space ::create visual interest ::make information easier to understand and absorb

Summary of the Article:
There are 10 tips of writing a good website and this will help the writer enhance the website and could make their website look neat and organized.
The 10 points are:
1. Set your font size at 10 or 12.
2. Use Sans-serif for your font.
3. 400 to 440 pixels is the maximum width for easy reading.
4. One line should contain 10 to 12 words.
5. Chose colors which are good for reading and which doesn’t hurt the audience’s eyes.
6. Bold is only used in emphasis and use headlines and subheads.
7. Add pictures and other visuals.
8. Information is more easily retained in clusters.
9. To reduce boredom, use paragraphs as a side bar.
10. Use bullets points to reduce space, gain interest and make information easier to understand.

Source from: http://www.phoebemoon.com/writing.htm

Brief: Gallo Nero

Gallo Nero

An Italian Restaurant with traditional cooking in a warm setting above the town. Warmth, comfort, good food and fellowship are the key ingredients.

Slogan:

Come home