Rationale for Advertisement

I have made an advertisement for an Italian restaurant Gallo Nero using a program named Photoshop. The main purpose of this was to sell the ‘idea’ that the restaurant has and in the case of Gallo Nero, it was home. Since the slogan of the company is ‘Come Home’ the advertisement had to show an image of home or to make the setting home. I have put a picture of a burning candle to advertise the restaurant and also to give the feel home since this makes the setting home and in addition, this was done to show warmth. Since I have learned that keeping the design simple is better than having too much context, the poster is very blank but shows all the ideas. In addition, using photoshop, the candle light was emphasized. The color scheme used for the company is yellow, red, orange, and brown which is included in the advertisement and in the menu. The colors are chosen so that it doesn’t hurt the audience’s eyes but the image that is on the advertisement would catch the reader’s eyes. The colors are supposed to match the colors scheme and show warmth and traditional. The font is a scrpit font, which fits the idea traditional, which the company has. In the logo, the same font is used because it is for repetition. With the positioning, the candle is aligned with the come home slogan and the logo is on the right bottom which is common in an advertisement. The candle is positioned on the left because according to the rule of thirds this is the place which helps getting the readers attention and the main picture is put on the left because mostly people read from left to right.