Written by: Aylin Sallin-Toker
Summary of the Article:
In Japan, Onitsuka Tiger offers a “beautiful roar”. This shoe company was found in 1949 and for the last 50 years, all they decided to concentrate on was technology rather than marketing. So, for the next 50 years the founder said that they will concentrate on marketing. This company first saw international success in the year 1951and an Ethiopian runner Abebe Bikila who ran bear foot accepted to wear this company’s shoe to continue in gold medal in 1964 and 1968 Olympic games. This became the symbol of the brand and signature. All that was missing from this company was strong marketing; there was a recent opening of the first Onitsuka Tiger Store in Switzerland.
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