Written by: Joël Vacheron
Summary of the Article:
Photography is a “mirror of reality” and in terms of advertizing, it is defined as a “magnifying glass”. The meaning of photography can be defined as a “magnifying glass”. This is that photography enlarges at a certain time the trends and aspirations of a society. In numerous contemporary works, causes such as veiled references, discreet borrowings or vulgar plagiarism happen although the end product is different. This might be because of lack of originality or search for proficiency.
Retro- futurist esthetic is a period when there was Flash Gordon and Barbarella and when the nylon strings supporting the space ships were obviously visible. Retro-futurism isn’t represented in photography by an obvious way. It suggests the phoney and anachronic character of the universes created by advertising and some contemporary artists. Photographic retro-futurism shows heightened reality which doesn’t represent any particular period.
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