Summary of the Article:
There are 9 keys to an effective logo design and this is good for the business and for the company itself because the logo is like a face of the company.
1. Consistency
2. Memorability
3. Meaningfulness
4. Uniqueness
5. Professionalism
6. Timelessness
7. Contrast
8. Unity
9. Scalability
Writer: Erin Ferree
Source from: http://www.elf-design.com/article-9-Logo-Keys.html
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