Rationale for Website

To make my website, the program Dreamweaver was used and my website included the colors in my color scheme like it did with the advertisement and my space. First of all, there was repetition throughout the pages to make it look unified; the logo left hand corner, banner showing which page it is and the menu bar. Also the same font was used for the logo, banner and the menu bar which also contributes to my website being a unified website. The secondary pages are all aligned the same, and the same with the tertiary and primary pages to make the website look neater. For the menu bar, the pages which are clicked before, is set up so that it looks orange which also matches with my color scheme and makes the website less boring. On the home page, a candle is put up because the candle is basically the symbol for my company. For the gallery, the images are set up so that if you click them they enlarge. There is equal spacing on the sides (can’t see on the blog) which allows the website to look very comfortable space wise which is good for the people who use the website.

Website image

Gallo Nero Restaurant Space- Explanation

The space I have created for Gallo Nero was a two- floor restaurant. In the restaurant, the elements which are included are sofas and tables, counter, glass windows and doors, spiral staircase, chandelier, and wine rack. The colors are mostly red, orange, dark brown and light brown; this is my color scheme for Gallo Nero. On the table, the menu that I made for Gallo Nero is put. Also the floors are wooden which fits my color scheme and the restaurant. The chandeliers are put to make the restaurant look more luxurious and the windows and doors are glass/ transparent to attract people by allowing them to look in the restaurant and to also make the restaurant an open space.

Gallo Nero Restaurant Space

Final Logo Gallo Nero

Advertisement for Gallo Nero

Logo 6 For Gallo Nero

Rationale for Advertisement

I have made an advertisement for an Italian restaurant Gallo Nero using a program named Photoshop. The main purpose of this was to sell the ‘idea’ that the restaurant has and in the case of Gallo Nero, it was home. Since the slogan of the company is ‘Come Home’ the advertisement had to show an image of home or to make the setting home. I have put a picture of a burning candle to advertise the restaurant and also to give the feel home since this makes the setting home and in addition, this was done to show warmth. Since I have learned that keeping the design simple is better than having too much context, the poster is very blank but shows all the ideas. In addition, using photoshop, the candle light was emphasized. The color scheme used for the company is yellow, red, orange, and brown which is included in the advertisement and in the menu. The colors are chosen so that it doesn’t hurt the audience’s eyes but the image that is on the advertisement would catch the reader’s eyes. The colors are supposed to match the colors scheme and show warmth and traditional. The font is a scrpit font, which fits the idea traditional, which the company has. In the logo, the same font is used because it is for repetition. With the positioning, the candle is aligned with the come home slogan and the logo is on the right bottom which is common in an advertisement. The candle is positioned on the left because according to the rule of thirds this is the place which helps getting the readers attention and the main picture is put on the left because mostly people read from left to right.

Logo 5 For Gallo Nero

Logo 4 For Gallo Nero

Logo 3 For Gallo Nero

Logo 2 For Gallo Nero

Logo 1 For Gallo Nero

Gallo Nero Poster

5 Fonts for Gallo Nero

Brief: Gallo Nero

Gallo Nero

An Italian Restaurant with traditional cooking in a warm setting above the town. Warmth, comfort, good food and fellowship are the key ingredients.

Slogan:

Come home

Gallo Nero- Color Scheme 2

Color scheme 2

Comfort: Green and blue

Relaxing: Brown

Using colors: Brown, blue and green

- To show that this restaurant is like the customer's home and relaxing, the colors, which are going to be used, are blue, brown and green because they show relaxation and comfort. Since comfort and warmth are the key points of this restaurant, using these three colors would show the key points of the company.

Gallo Nero- Color Scheme 1

Color scheme 1

Warmth: Yellow. red and orange

Comfort: yellow

Fellowship: yellow, and pink

Using colors: yellow, orange, and red

- Since what this restaurant is representing is the warmth and comfort of the restaurant and their fellowship. The colors that are going to be used are yellow, orange, pink and red. These colors are used because they show warmth and comfort

What I need for a Company

- Logos

- Banners

- Stationary

- Cards

- Front desk Piece

- Notes

- Fax sheets

- Memos

Company

I would like to design my owm imaginery company and I would like the topic to be on writing materials or school materials such as pen, pencil, eraser, glue, and ruler etc.