Written by: Aylin Sallin-Toker
Summary of the Article:
In Japan, Onitsuka Tiger offers a “beautiful roar”. This shoe company was found in 1949 and for the last 50 years, all they decided to concentrate on was technology rather than marketing. So, for the next 50 years the founder said that they will concentrate on marketing. This company first saw international success in the year 1951and an Ethiopian runner Abebe Bikila who ran bear foot accepted to wear this company’s shoe to continue in gold medal in 1964 and 1968 Olympic games. This became the symbol of the brand and signature. All that was missing from this company was strong marketing; there was a recent opening of the first Onitsuka Tiger Store in Switzerland.
Sunday, April 5, 2009
Idpure magazine article- Retro- futurist photography
Written by: Joël Vacheron
Summary of the Article:
Photography is a “mirror of reality” and in terms of advertizing, it is defined as a “magnifying glass”. The meaning of photography can be defined as a “magnifying glass”. This is that photography enlarges at a certain time the trends and aspirations of a society. In numerous contemporary works, causes such as veiled references, discreet borrowings or vulgar plagiarism happen although the end product is different. This might be because of lack of originality or search for proficiency.
Retro- futurist esthetic is a period when there was Flash Gordon and Barbarella and when the nylon strings supporting the space ships were obviously visible. Retro-futurism isn’t represented in photography by an obvious way. It suggests the phoney and anachronic character of the universes created by advertising and some contemporary artists. Photographic retro-futurism shows heightened reality which doesn’t represent any particular period.
Summary of the Article:
Photography is a “mirror of reality” and in terms of advertizing, it is defined as a “magnifying glass”. The meaning of photography can be defined as a “magnifying glass”. This is that photography enlarges at a certain time the trends and aspirations of a society. In numerous contemporary works, causes such as veiled references, discreet borrowings or vulgar plagiarism happen although the end product is different. This might be because of lack of originality or search for proficiency.
Retro- futurist esthetic is a period when there was Flash Gordon and Barbarella and when the nylon strings supporting the space ships were obviously visible. Retro-futurism isn’t represented in photography by an obvious way. It suggests the phoney and anachronic character of the universes created by advertising and some contemporary artists. Photographic retro-futurism shows heightened reality which doesn’t represent any particular period.
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