Idpure magazine article- Coarse Graphic Art

Written by: Joel Vacheron

Summary of the article:

This article was written by Joel Vacheron. The writer said that currently there are infinite numbers of graphic creations which interfere and damage the current graphic norms and the best or the favorite place for where to put this unauthorized graphic art is of course the internet. In this column of unauthorized graphic creation, there is a stable and repeating style and this is from the Hip Hop, RnB and Ragga universes. The idea of glittering letters and cars, and attractive girls are the elements which from this graphic art. In esthetics, the word ‘coarse’ includes productions which do not look back reflectively on discipline. This idea is graphically equivalent to the idea which the rappers have about these ‘bling bling’ universes. The laborious cut-outs, unlikely juxtapositions, large fonts with luminous brilliance have turned into visual codes of this idea. The writer at the end mentions that coarse art will always be a source of inspiration and this will be something which will continue to impact its influences in the future graphic arts and conventions.

Menu For Gallo Nero

Idpure magazine article- Cartoon Couture

Written by: Aylin Sallin-Toker

Summary of the article:

Sacha Roulet the writer of this article based her article on a specific person and she is Cari Mundane who is a Londoner and a designer. Her style is so unique that it surprised the audience who saw her pieces and that style is named “cassette playa”. This contains the idea of “do it yourself” or specifically, ‘if you want something done properly, do it yourself’. Also there is a concept called ‘nu-rave’ and this is the shortcut between the idea of ‘new-wave’ and there is a group which had launched this idea and this group called the Klaxons and they were styled by Cari Mundane. The word ‘nu-rave’ means everything- and-nothing, and ‘The only rule is that there is no rule. The mixture of styles- that’s the style.’ This is a concept where there is a mixture between reality and virtual. To summarize, this article is about a unique type of concept/idea created by Cari Mundane.

Idpure magazine article- Selective Utopia

Written by: Sacha Roulet

Summary of the article:

This article is written by Sacha Roulet and this person says that when design comes together with art, or when art is interpreted into certain designs, this can create a very impactful and memorable pieces. This tends to work most likely with cloth designs. Then the author lists some example of cases in which there were art interpreted into design or when the designer used an art piece as their model to design. In addition, in the new age, there are lots of uses of geometry to make the piece meaningful and this was evoked by painters such as Paul Laffoley and David Thorpe. There are shapes such as circles, triangles, squares and pentagrams that have symbolic value. Laffoley associated shapes with extremely hierarchical mysticism and Thrope said it was more like an ‘urban romantic utopia’. To summarize, most of this article was about geometry and art pieces being interpreted into design.

Logo 6 For Gallo Nero

Rationale for Advertisement

I have made an advertisement for an Italian restaurant Gallo Nero using a program named Photoshop. The main purpose of this was to sell the ‘idea’ that the restaurant has and in the case of Gallo Nero, it was home. Since the slogan of the company is ‘Come Home’ the advertisement had to show an image of home or to make the setting home. I have put a picture of a burning candle to advertise the restaurant and also to give the feel home since this makes the setting home and in addition, this was done to show warmth. Since I have learned that keeping the design simple is better than having too much context, the poster is very blank but shows all the ideas. In addition, using photoshop, the candle light was emphasized. The color scheme used for the company is yellow, red, orange, and brown which is included in the advertisement and in the menu. The colors are chosen so that it doesn’t hurt the audience’s eyes but the image that is on the advertisement would catch the reader’s eyes. The colors are supposed to match the colors scheme and show warmth and traditional. The font is a scrpit font, which fits the idea traditional, which the company has. In the logo, the same font is used because it is for repetition. With the positioning, the candle is aligned with the come home slogan and the logo is on the right bottom which is common in an advertisement. The candle is positioned on the left because according to the rule of thirds this is the place which helps getting the readers attention and the main picture is put on the left because mostly people read from left to right.