Rationale

I did my poster on El Lissitzky; a graphic designer from Russia. He learned under Malevich who focused on constructivism and suprematism. El Lissitzky was greatly influenced by constructivism and focused on constructivism. He also greatly influences other movements such as Bauhaus. The style constructivism is when a person uses geometric shapes and primary colors to express what the person is trying to say also most of the text is right angled from each other which is also related to geometry. Also the borders of the text are bordered around with the color the text is. So for example if there is a word ‘Constructivism’ in red, the border of the text is bordered around with red. Also, the style constructivism is when a person makes the work simple and there is less use of space. The work that I referred to when I made my poster is called “For the Voice” and it was designed by El Lissitzky in 1923. The design overall is simple and there are geometric shapes involved such as a circle, two long rectangles and a square. There is very little text. There is very less use of space. I first put a red circle like in the piece “For the Voice” and then I took a picture of El Lissitzky and blended the picture behind the circle and the purpose of this was to show who I am doing the poster on. After that I took a font which fit this poster and I started to put key words in related to El Lissitzky and constructivism which Lissitzky mostly focused on. I put key words such as ‘text right angled’, ‘El Lissitzky’, ‘primary colors’, ‘geometric shapes’ and ‘graphic designer’ etc. I then arranged the text so that it fit El Lissitzky’s style of designing. In addition, I added geometric shapes such as rectangles and squares which El Lissitzky also did in his piece “For the Voice”. I then organized the size of the text and the shapes to use less space. After, like El Lissitzky did I bordered the text with primary colors. He used modernism font so on the bottom of the poster I used a modernism font.